Nelson Chu

Formal First Name

Nelson

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Location

Nelson Chu is the Founder and CEO of Percent, the leading platform focused on bringing private credit to both accredited and institutional investors. Nelson is an experienced serial entrepreneur and a distinguished figure in the world of finance and technology. He is a 3x startup founder with several years of experience at leading investment management firms, including Bank of America and BlackRock. Prior to Percent, he founded a strategy consulting firm specializing in helping companies build products and raise capital for growth, creating over $1B in equity value. He has served on various nonprofit boards and is committed to mentoring future business leaders.

Industries

	Finance, Investments & Asset Management
	Financial Technology
	Financials
	Marketing & Advertising
	Online Media

Strategies

	Investment Strategy
	Venture Capital

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Professional Experience

Academic History

Under his leadership, Percent has become the first comprehensive online marketplace connecting the entire private credit ecosystem, facilitating over $1.5 b billion in funding and democratizing access to this previously exclusive asset class.
He and his team have built an end-to-end credit platform unlike any other, empowering borrowers, underwriters, and investors to transact with confidence through governance, asset transparency, and market standardization.
The company unlocks exclusive private credit investments for your portfolio, allowing you to select alternative investments on the platform powering the future of private markets.

CURRENT AFFILIATIONS

CAREER

At BlackRock, he developed models that defined the new issue allocation and reduced trading errors and miscommunication across divisions.
He was an analyst at BoA where he created recurring standardized tracking of client activity, enabling targeted strategies to be developed.
He currently serves as an advisor to an ultra-high-net-worth family office and is an active angel investor, with notable investments including BlockFi, Cadre, Care/Of, Clover Health, dv01, Eden Health, Plentina, Tala, and Uala.

RECOGNITIONS

People