Nelson Chu

Nelson Chu

Formal First Name

Nelson Chu is the Founder and CEO of Percent, a global leader in financial infrastructure solutions in the private credit markets. Through Percent, Nelson has built a marketplace to revolutionize private credit by leveraging technology and data to enable efficient price discovery and funding for originators of any size. Prior to launching his company, he was the Founder of Lumenary, a strategy consulting firm specializing in helping companies build products and raise capital for growth, creating over $1B in equity value. He began his career at several of the top financial services firms, including Bank of America’s Global Wealth and Investment Management Division and BlackRock’s Fixed Income Portfolio Management’s Strategy Group. Nelson is an active angel investor and startup consultant, with notable investments including BlockFi, Care/Of, Clover Health, dv01, Eden Health, Plentina, Tala, and Uala.

Professional Experience

Academic History



  • Nelson was the founder of MySupport, an online platform that helps seniors, people with disabilities and families with direct support workers.

  • At Lumenary, he has helped leading startups and established brands shape their vision, expand their market presence and scale their products.

  • At BlackRock, he developed models that defined the new issue allocation and reduced trading errors and miscommunication across divisions.

  • He was an analyst at BoA where he created recurring standardized tracking of client activity, enabling targeted strategies to be developed.