People

Robert Cialdini

Robert Cialdini

Formal First Name
Robert
Dates
1945 - present
Location

Dr. Robert Cialdini is an award winning behavioral scientist and author, known as a seminal expert in the fields of influence and persuasion. Dr. Cialdini the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, and the President and CEO of Influence at Work, where he focuses on live and virtual keynotes, streaming and online corporate training. Frequently regarded as the “Godfather of influence,” Dr. Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. He is widely regarded for his cutting-edge scientific research and his ethical business and policy applications. Dr. Cialdini is the mind behind Influence: The Psychology of Persuasion, one of the great and enduring works of social psychology, along with a number of other books. His Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication.

Professional Experience


Academic History

CIALDINI'S PRINCIPLES OF PERSUASION

  • Reciprocation

  • Commitment and Consistency

  • Social Proof

  • Liking

  • Authority

  • Scarcity

  • Unity


EXPERTISE & EARLY CAREER


SELECT HONORS & RECOGNITIONS

  • 2019 Fellow, National Academy of Sciences

  • 2018 Fellow, American Academy of Arts & Sciences

  • 2016 Western Psychological Association Lifetime Achievement Award

  • 2009 Distinguished Scientist Award of the Society of Experimental Social Psychology

  • 2009 Outstanding Teaching Award from the Western Psychological Association

  • 2003 Donald T. Campbell Award for Distinguished Contributions in Social Psychology, Society of Personality and Social Psychology