Robert Cialdini

Robert Cialdini

Formal First Name
1945 - present

Dr. Robert Cialdini is an award winning behavioral scientist and author, known as a seminal expert in the fields of influence and persuasion. Dr. Cialdini the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, and the President and CEO of Influence at Work, where he focuses on live and virtual keynotes, streaming and online corporate training. Frequently regarded as the “Godfather of influence,” Dr. Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. He is widely regarded for his cutting-edge scientific research and his ethical business and policy applications. Dr. Cialdini is the mind behind Influence: The Psychology of Persuasion, one of the great and enduring works of social psychology, along with a number of other books. His Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication.

Professional Experience

Academic History


  • Reciprocation

  • Commitment and Consistency

  • Social Proof

  • Liking

  • Authority

  • Scarcity

  • Unity


  • Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business.

  • As a keynote speaker, he has earned a world-wide reputation for his ability to translate the science into valuable and practical actions.

  • Dr. Cialdini has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.

  • His clientele included such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.


  • 2019 Fellow, National Academy of Sciences

  • 2018 Fellow, American Academy of Arts & Sciences

  • 2016 Western Psychological Association Lifetime Achievement Award

  • 2009 Distinguished Scientist Award of the Society of Experimental Social Psychology

  • 2009 Outstanding Teaching Award from the Western Psychological Association

  • 2003 Donald T. Campbell Award for Distinguished Contributions in Social Psychology, Society of Personality and Social Psychology