Influence, New and Expanded
Influence, New and Expanded is a widely popular go-to resource for influence and persuasion. In a new edition of this highly-acclaimed bestseller, New York Times bestselling author Robert Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Cialdini shares his universal principle of influence, how to use them to become a skilled persuader — and how to defend yourself against them. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy, making it perfect for people in all walks of life. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—this new edition of Influence is a comprehensive guide to using these principles to move others in your direction.
CIALDINI'S PRINCIPLES OF PERSUASION
Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Unity, the newest principle for this edition*
BOOK REVIEWS
"Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other."
—Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise
"This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read."
—Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife
"Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it."
—Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference
"Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!"
—BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab
"The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so."
—Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast
"In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!"
—Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving
"If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous."
—Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change
"A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?cally tested principles that can change your life."
—Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable