The Attacker's Advantage
Uncertainty is now ubiquitous. The sources of structural change are so varied and fast-moving, and their convergence so unpredictable. The Attacker's Advantage shows what skills are needed to be able to spot the disruption that is coming, and what actions are necessary to take advantage of these changes. It demonstrates the huge upside offered by structural uncertainty and provides the concepts and tools to take advantage of forces that are creating new customer needs, market segments and ways to make money. The Attacker’s Advantage provides his readers with the ability to anticipate and deal with the biggest threats facing their business.
A Wall Street Journal bestseller
"Coping with structural uncertainty and radical shifts in business models means executives need the insight to see around corners and the courage to move beyond boundaries. Ram Charan shows what it takes to go on the attack."
— Dominic Barton, Global Managing Director, McKinsey & Company
“An invaluable resource for anyone navigating the market's ever-changing but always taxing demands.”
— Publishers Weekly
"[Charan] addresses the current turbulent business environment, cutting through the veil of complexity to concentrate on new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.”
— Library Journal
"It is not enough for a sitting CEO-or any leader-to efficiently execute a successful strategy. As Ram points out you must be sufficiently alert to recognize early unfolding market disruptions. You need to be skilled not only in recognizing market changes but also in effectively transitioning the organization to exploit emerging opportunities. A must-read for those leading companies in a tumultuous business ent."
— Larry Bossidy, retired CEO and chairman of Honeywell International and coauthor of Execution and Confronting Reality Larry Bossidy, retired CEO and chairman of Honeywell International and coauthor of Execution and Confronting Reality