Entities

Hard Assets Alliance

Acronym
HAA
Location
Founding Date
2012

Hard Assets Alliance is an industry association and marketplace that enables investors to easily buy, receive, and store physical precious metals. HAA offers a wide selection of products, including gold, silver, platinum, and palladium, allowing investors to diversify their portfolios and safeguard against inflation and currency devaluation. They also equip customers to set up their own precious metals IRAs and more traditional investment accounts. Today, Hard Assets Alliance is the standard for the world’s largest wealth managers, providing real, physical precious metals to their clients.

HAA FEATURES

Fund, buy, sell, and manage your holdings on a refreshingly simple platform—the same platform trusted by many of the world’s largest wealth managers. 

Access the world’s most popular whole bars and coins. HAA stores them in the world’s most secure non-bank vaults, including Brinks, Loomis, and Malca-Amit.

  • Always Available, Always Liquid. 

Take delivery from the start, or any time later, around the world. Add to or sell some of your holdings any time. All online in a matter of seconds.


INVESTING SOLUTIONS

Reduce taxes and save for retirement with a physical gold IRA.

  • Dollar-Cost Averaging. 

Set up auto-invest with MetalStream and accumulate physical gold over time.

  • Treasury. 

Hedge your business. Put your gold to work in your corporate treasury.

  • Estate or Trust. 

Protect your family for generations. Give the gift of gold in an estate or trust.


HAA PRODUCT OFFERING

HAA enables investors to purchase gold bars and coins from anywhere globally. You can buy bars that weigh as little as an ounce or as much as a kilogram.

They have a neat little range of silver products, featuring different weights and costs. HAA offers silver bars starting at $2,565 for a 100 oz bar.

If you choose to invest in these metals, you'll have to buy one-ounce bars instead.