Just Keep Buying

Full Name
Just Keep Buying: Proven Ways to Save Money and Build Your Wealth

In Just Keep Buying, finance blogger Nick Maggiulli crunches the numbers to answer the biggest questions in personal finance and investing, while providing you with proven ways to build your wealth right away. Magguilli will teach you why you need to save less than you think; why saving up cash to buy market dips isn’t a good idea; how to survive (and thrive) during a market crash; and much more. By following the strategies revealed here, you can act smarter and live richer each and every day.


  • Why you need to save less than you think

  • Why debt isn't good or bad

  • How to survive (and thrive) during a market crash

  • Why saving up cash to "buy the dip" isn't a good idea

  • Why you shouldn't max out your 401(k)

  • And many more


"Nick has a genuine gift - while he uses rigorous empirical evidence to make his case, he also manages to tell the story in such a way to keep the reader's attention and give them practical, actionable advice... Investors, new and old, will benefit from Nick's practical approach to investing."

—James O'Shaughnessy, Founder and Chairman, OSAM LLC, and New York Times Business and Business eek bestselling author, What Works on Wall Street

"Nick Maggiulli clearly delights in flouting the received wisdom about how people should manage their money. The end result is a book that’s full of both aha moments and practical takeaways."

—Christine Benz, Director of Personal Finance, Morningstar

"The first time I read Nick Maggiulli's writing I knew he had a special talent. There are lots of good data scientists, and lots of good storytellers. But few understand the data and can tell a compelling story about it like Nick. This is a must read."

Morgan Housel, bestselling author of The Psychology of Money

"Just Keep Buying is the ideal combination of thoughtful and actionable. Maggiulli not only uses evidence to guide his suggestions, but he is also among the best at boiling everything down into ideas that are easy-to-understand and apply."

James Clear, #1 New York Times bestselling author of Atomic Habits