Principles of Economics is the most used economics textbook by students worldwide. It has a clear and engaging writing style that emphasizes the material that students should and do find interesting about the study of the economy, allowing all types of learners to quickly grasp economic concepts and build a strong foundation. It covers the latest relevant economic examples that bring principles to life. Through the Principle of Economics, you will have a better understanding of the potential and limits of economic policy. This book also includes real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.
Gregory Mankiw's 10 Principles of Economics
People face trade-offs
The cost of something is what you give up to get it
Rational people think at the margin
People respond to incentives
Trade can make everyone better off
Markets are usually a good way to organize economic activity
Governments can sometimes improve market outcomes
A country's standard of living depends on its ability to produce goods and services
Prices rise when the government prints too much money
Society faces a short-run tradeoff between inflation and unemployment
9th Edition Features
Premium powerpoint presentations
Video applications feature introducing chapter content
Adaptive test prep
Enhanced interactive ebook
Graph Builder
Video problem walk-throughs
Digital implementation guide GID
Concept clips
Principles of Economics New Additions
Updated end-of-chapter materials, printed practice + digital support
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Updated best-selling online homework solution
Extensively updated coverage of relevant, current economic topics
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Table of Contents
PART I: INTRODUCTION
PART II: HOW MARKETS WORK
Elasticity and Its Application
Supply, Demand, and Government Policies
PART III: MARKETS AND WELFARE
Consumers, Producers, and the Efficiency of Markets
Applications: The Costs of Taxation
Application: International Trade
PART IV: THE ECONOMICS OF THE PUBLIC SECTOR
Externalities
Public Goods and Common Resources
The Design of the Tax System
PARTV: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY
The Costs of Production
Firms in Competitive Markets
Monopoly
Monopolistic Competition
Oligopoly
PART VI: THE ECONOMICS OF THE LABOR MARKET
The Markets for the Factors of Production
Earnings and Discrimination
Income Inequality and Poverty
PART VII: TOPICS FOR FURTHER STUDY
The Theory of Consumer Choice
Frontiers in Microeconomics
PART VIII: THE DATA OF MACROECONOMICS
Measuring a Nation’s Income
Measuring the Cost of Living
PART IX: THE REAL ECONOMY IN THE LONG RUN
Production and Growth
Saving, Investment, and the Financial System
Tools of Finance
Unemployment and Its Natural Rate
PARTX: MONEY AND PRICES IN THE LONG RUN
PART XI: THE MACROECONOMICS OF OPEN economics
Open-Economy Macroeconomics: Basic Concepts
A Macroeconomic Theory of the Open Economy
PART XII: SHORT-RUN ECONOMIC FLUCTUATIONS
The Influence of Monetary and Fiscal Policy on Aggregate Demand
The Short-Run Tradeoff between Inflation and Unemployment
PART XIII: FINAL THOUGHTS
Six Debates over Macroeconomic Policy