Alice Liu
Alice Liu is the Head of Research at CoinMarketCap, one of the world’s leading digital asset data and price aggregation platforms. Since joining the company in 2022, she has been instrumental in building and leading CoinMarketCap’s research division, producing in-depth monthly reports on the most important trends shaping the crypto industry. Her work spans a broad range of topics, including on-chain analytics, Web3, DeFi, NFTs, infrastructure, macroeconomic trends, tokenization, DAO governance, and the rise of real-world assets (RWA). Before joining CoinMarketCap, Liu worked in digital asset research at WisdomTree and served as a Senior Investment Associate at Coutts, where she oversaw ETF due diligence and selection across major asset classes for the firm’s investment portfolio.
Alice Liu Professional Experience / Academic History
Professional Experience
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Head of Research
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Senior Investment Associate
Academic History
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B.S., Management
Alice Liu joined CoinMarketCap in 2022 to establish and lead its research division, designed to leverage CMC’s extensive data analytics and collaborate with industry thought leaders to provide deep insights into the evolving crypto ecosystem.
She authors the platform’s flagship monthly and quarterly According to CMC reports, offering state-of-the-market analyses that are widely read across the digital asset space.
Alice also hosts the Weekly Crypto Forecast podcast on CMC Live, which reaches over one million listeners globally.
She spearheaded the creation of the CMC Crypto Awards, recognizing the individuals, projects, and communities driving innovation in blockchain and digital assets.
Her quantitative and qualitative analyses guide institutional investors managing billions in assets, with research spanning blockchain gaming, tokenization, DAO governance, supply chain tracking, and other emerging crypto trends.
EARLY CAREER
Before joining CoinMarketCap, Alice led digital asset research initiatives at WisdomTree Europe, where she developed innovative investment strategies focused on the digital economy.
She previously served as Senior Investment Associate at Coutts, designing structured products and conducting due diligence on ETFs and derivatives for private banking clients.
Earlier in her career, she worked in real estate finance at RBS and as a summer analyst at J.P. Morgan, gaining early exposure to global financial markets and structured instruments.
MEDIA PRESENCE
Alice Liu’s insights and analyses have been featured in major crypto and financial media outlets, including CoinDesk, Cointelegraph, The Defiant, and Real Vision, where she continues to be recognized as one of the leading voices in blockchain research and digital asset strategy.