The Little Book of Common Sense Investing
The Little Book of Common Sense Investing is a classic guide to getting smart about the market. Legendary mutual fund veteran Jack Bogle reveals his key to getting more out of investing: low-cost index funds. He describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500. First published in 2007, Bogle's investment principles have endured and served investors well. He shows you how to make index investing work for you and help you achieve your financial goals and finds support from some of the world's best financial minds: not only Warren Buffett but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others.
BOOK COVERAGE
Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.
Forget the fads and marketing hype, and focus on what works in the real world.
Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.
Recognize that in the long run, business reality trumps market expectations.
Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.
PRAISE FOR THE BOOK
"Rather than listen to the siren songs from investment managers, investors—large and small—should instead read Jack Bogle's The Little Book of Common Sense Investing."
— Warren Buffett
"Jack Bogle's remarkable career spans the spectrum from lonely iconoclast to celebrated rock star... The Little Book of Common Sense Investing provides the tools required to implement a winning portfolio strategy. Read it and win!"
— David Swensen, Chief Investment Officer, Yale University
"What Gutenberg was to the printing press, Henry Ford to the automobile, and Shakespeare to the English language, Jack Bogle is to finance. The Little Book of Common Sense Investing packs into 270 short pages the distilled genius of the nearly seven decades he's spent revolutionizing the process for everyone..."
— William Bernstein, bestselling author of The Investor's Manifesto: Preparing for Prosperity, Armageddon, and Everything in Between
"One hundred years from today, historians will remember only two investors from this era—Warren Buffett and Jack Bogle... The Little book of Common Sense Investing, updated here, will prove timeless as it thoughtfully articulates Bogle's one big idea—how investors can get their fair share of market returns."
— Steve Galbraith, Managing Member, Kindred Capital
"Jack Bogle's The Little Book is thick with wisdom. It's informative, insightful, and opinionated— with the added advantage of being correct!"
— Ted Aronson, CFA, founder, AJO
ABOUT THE AUTHOR
Jack Bogle is the former Chairman and CEO of The Vanguard Group, the world's largest provider of mutual funds.
He is best known for revolutionizing the mutual fund world by pioneering index investing, which allows investors to buy mutual funds that track the broader market.
He conceptualized, developed and introduced the world's first index fund for the individual investor which revolutionized the financial marketplace.
In 2004, TIME named him as one of the world's 100 most powerful and influential people.