Online media includes digital media that consists of photos, videos, and music distributed over the internet, provided freely or with fee. Utilizing communication technologies like the Internet or the World Wide Web, Online media provides many representations in different platforms, such as forums, blogs, image galleries and video portals, allowing people to share their perspectives. With the rise of online media, come digital marketing, giving an entirely new method for marketers to reach their customers. Online Media has also crossed the fields of content marketing, video advertising, email marketing, pay-per-click advertising, social media marketing, and search engine marketing.